Market Pulse
SPYETF

S&P 500 ETF

$718.66

+0.99%

QQQETF

Nasdaq 100 ETF

$667.74

+0.93%

DIAETF

Dow ETF

$496.65

+1.63%

IWMETF

Russell 2000 ETF

$277.97

+2.16%

AAPLEquity

Apple

$271.35

+0.44%

MSFTEquity

Microsoft

$407.78

-3.93%

COSTEquity

Costco

$1,014.53

+1.59%

Independent Research. Enduring Perspective.

Independent insights.
Invest with conviction.

Capital & Conviction is a research platform for long-term investors. We combine rigorous analysis with practical perspective to help you navigate complex markets and compound knowledge.

Price is what you pay.
Value is what you get.

— Warren Buffett

Market Snapshot

S&P 500

Proxy ETF: SPY

Fair

58

AttractiveFairExpensive

Proxy ETF

SPY

1D Change

+0.32%

Market Tone

Balanced

The S&P 500 appears broadly fairly valued, with selective opportunities in high-quality companies but a less compelling margin of safety at the index level.

What to watch: rate expectations, earnings revisions, mega-cap leadership, and market breadth.

BQ

Understand the business

Learn how we evaluate business quality, moat durability, operating structure, and capital allocation before a stock ever reaches the valuation stage.

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VL

See the valuation lens

See how we build fair value ranges, margin-of-safety zones, and scenario-based action frameworks that separate a great company from a great buy.

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TH

Follow the thesis

Understand how our investment theses are built, what could change them, and how ongoing updates keep the research current over time.

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Recently Covered Companies

View all

Apple Inc.

AAPL

Price$271.35
Change+0.44%
RatingB
Fair Value$220–$255
ValuationExpensive
Research updated:Apr 21, 2026
View Research

Microsoft Corp.

MSFT

Price$407.78
Change-3.93%
RatingA
Fair Value$470–$540
ValuationUndervalued
Research updated:Apr 18, 2026
View Research

Costco Wholesale

COST

Price$1,014.53
Change+1.59%
RatingB+
Fair Value$930–$1,080
ValuationFair
Research updated:Apr 17, 2026
View Research

NVIDIA Corp.

NVDA

Price$199.57
Change-4.63%
RatingB
Fair Value$150-$190
ValuationExpensive
Research updated:Apr 30, 2026
View Research

Alphabet Inc.

GOOGL

Price$384.80
Change+9.96%
RatingB-
Fair Value$190-$230
ValuationExpensive
Research updated:Apr 30, 2026
View Research

Amazon.com Inc.

AMZN

Price$265.06
Change+0.77%
RatingB-
Fair Value$205-$250
ValuationExpensive
Research updated:Apr 30, 2026
View Research

Latest Thesis Updates

View all

Apr 21, 2026

Apple (AAPL) Q1 2026 Review

Services growth accelerates; fair value unchanged.

Apr 18, 2026

Microsoft (MSFT) Q3 FY2026 Review

Cloud strength offsets enterprise softness.

Apr 17, 2026

Costco (COST) Q2 FY2026 Review

Membership momentum remains strong.

Research Philosophy

Independent research built for long-term investors.

We focus on business quality, competitive durability, disciplined capital allocation, valuation, and margin of safety. Capital & Conviction is designed for investors who want clearer thinking, not more noise.